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Media: Direct Mail

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Job Title:

Keyworth conference venue

Format:

Mailer with incentivised data capture

Client:

London South Bank University

Purpose:

To generate enquiries for bookings at the University’s conference venue

Communications objectives:

To create awareness among not-for-profit sector clients of the University’s budget conference offering

Results:

ROI: 15:1

 

London South Bank University Direct Mail


London South Bank University Direct Mail


London South Bank University Direct Mail


London South Bank University Direct Mail


 

Media: Digital Marketing

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Job Title:

On Course

Format:

A4 printed magazine
iPad App

Client:

University of Southampton

Purpose:

Engage with local businesses and alumni worldwide

Communications objectives:

Encourage Alumni and businesses to network, put Southampton front of mind for CPD. Showcase the School’s research. Introduction f the app has now made this more effective with the use of video and interactivity.

Results:

The magazine continues to be successful after 10 years. We are awaiting results on uptake for the app.

 

 

On Course iPad App


On Course iPad App


On Course iPad App


On Course iPad App


On Course iPad App


 

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Job Title:

Surviving the MBA

Format:

HTML emails, microsite with radio programmes

Client:

Cass Business School, London

Purpose:

To recruit national and international students to study the Cass MBA

Communications objectives:

To communicate the student experience at Cass in the voice of the current cohort

Results:

Exceeded enquiry target by 40%

 

 

Cass Business School Microsite


Cass Business School Microsite


Cass Business School Microsite


Cass Business School Microsite

 
 

Media: Collateral

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Job Title:

50th Anniversary

Format:

230 x 210 mm, 60 pages

Client:

Ashridge Business School

Purpose:

To mark the School's fiftieth anniversary

Communications objectives:

To profile the work of the School during the last 50 years and to raise its profile among corporate clients

Results:

Well received

Ashridge Business School 50th Anniversary


Ashridge Business School 50th Anniversary


Ashridge Business School 50th Anniversary


Ashridge Business School 50th Anniversary


Ashridge Business School 50th Anniversary

 

Media: Exhibitions and displays

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Job Title:

Excel recruitment fairs London and Manchester

Format:

3x6m shell scheme and supporting materials

Client:

Winchester School of Art

Purpose:

Student recruitment for Fine Art, Fashion Marketing, Fashion and Graphic Design programmes

Communications objectives:

Give an impression of what it is like to study at WSA, excite potential students

Results:

WSA stand was busy throughout the show

 

 



Winchester School of Art Recruitment Stand



 

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Job Title:

R.J. Mitchell Wind Tunnel Display

Format:

Relief mounted display panels, Vinyls, acrylics, screen prints and model

Client:

Faculty of Engineering, University of Southampton

Purpose:

To showcase the facility

Communications objectives:

Demonstrate the depth and breadth of the Faculty's work to visiting stakeholders, investors and prospective students viewing the facilities on visit days

Results:

Positive feed back from stakeholders, staff and students

 

360 courtesy of the University of Southampton

 

 





 

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Job Title:

150th anniversary art installation

Format:

3D illuminated display playing with parallax!

Client:

Oxford Brookes University

Purpose:

To celebrate the history, achievements and future of Oxford Brookes. The installation was to utilise 650 photographs originated at ‘LiveFriday’, an event launching the 150th celebrations, jointly hosted with the Ashmolean Museum, Oxford

Communications objectives:

To communicate the University's rich history and the diversity of people who have benefited from studying and working there since its foundation as the Oxford Art School in 1865

Results:

Positive feed back from staff, students and alumni

 

 





Media: Outdoor

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Job Title:

MBA

Format:

Outdoor poster campaign

Client:

University of Southampton

Purpose:

To generate local and regional enquiries for the School of Management's part-time MBA programme

Communications objectives:

To break personal inertia and encourage individuals to advance their career by talking an MBA at the University

Results:

Recruitment target achieved

 

University of Southampton MBA Poster Campaign


University of Southampton MBA Poster Campaign


University of Southampton MBA Poster Campaign

University of Southampton MBA Poster Campaign

University of Southampton MBA Poster Campaign        University of Southampton MBA Poster Campaign


University of Southampton MBA Poster Campaign

 

Media: Branding

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Job Title:

Brand marques

Format:

Logo to print and digital media

Client:

Various

Purpose:

To create a visual identity

Communications objectives:

Position the organisation positively in the minds of stakeholders

Results:

Well received

Logo Design        Logo Design
Logo Design   Logo Design

Logo Design

 

Media: Integrated Campaigns

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Job Title:

Find the big picture...

Format:

Outdoor, press, online, social media, HTML emails and website

Client:

University of Winchester

Purpose:

  • Generate enquiries for the Masters programmes
  • Create awareness of the University's PG open day in May 2016
  • Put the University of Winchester on the map for PG study in the region

Communications objectives:

  • Communicate the depth and breadth of postgraduate study opportunities available at Winchester
  • Present Winchester as a credible option for MSc study
  • Position the University as a 'values based' and ethical institution
  • Promote PG loan scheme
  • Leave prospects feeling that they can make a difference by studying with the University of Winchester

Results:

Home and EU applications increased by 62.28%
Offers increased by 87%
Acceptances increased by 139.17%

University of Winchester 'Find the big picture...' Postgraduate Campaign      University of Winchester 'Find the big picture...' Postgraduate Campaign

University of Winchester 'Find the big picture...' Postgraduate Campaign

University of Winchester 'Find the big picture...' Postgraduate Campaign




 

Media: Advertising

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Job Title:

Personalities advertising

Format:

Full-page magazine advertising campaign

Client:

Ashridge Business School

Purpose:

To generate enquiries for a range of open programmes

Communications objectives:

To capitalise on client feedback that the most attractive feature of the programme is the presenter

Results:

Work-in-progress

 

Ashridge Business School Advertising Campaign        Ashridge Business School Advertising Campaign


Ashridge Business School Advertising Campaign         Ashridge Business School Advertising Campaign

 

Media: Video

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Job Title:

Recruitment videos

Format:

HD Video

Client:

London South Bank University

Purpose:

A series of four faculty-based videos designed to inspire potential students considering London South Bank

Communications objectives:

Portray a vibrant, stimulating learning experience in London

Results:

Over 600 views each on Youtube in the first month

 









 

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Format:

HD Video

Client:

Assorted clients